Book Review: The New Rules of Marketing and PR
WebMarketCentral
SEPTEMBER 18, 2007
On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. “How difficult can it be to read the blogs of reporters you're trying to pitch?
Let's personalize your content