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Book Review: The New Rules of Marketing and PR

WebMarketCentral

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. “How difficult can it be to read the blogs of reporters you're trying to pitch?

PR 20
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

While it’s ok to post your blog posts to Twitter, etc., Don’t spam! Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. This is my final post on the skewed Web. In the early days of Web 2.0