Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important? It’s a different skill set.

Ad Building 142

Ad Building Brand Identity Branding Marketing & Strategy 142

ClearVoice

MARCH 8, 2019

After burning the midnight oil both on the agency and in-house side, Sobel was quickly schooled on the ways her writing could improve. Locke Hughes: “Network.”. Locke Hughes: “Network.”. | #FreelanceWriting | #ContentMarketing | #GirlPower Click To Tweet. I still remember — lovingly — my very first byline.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Hubspot

JANUARY 14, 2015

Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28