Unbounce
OCTOBER 18, 2021
When it comes to increasing the number of women in tech roles, it’s a slow-burning candle. Patricia Fernández Carrelo, CMO, allWomen. Patricia Fernández Carrelo, CMO, allWomen. Patricia Fernández Carrelo, CMO, allWomen. allWomen’s landing page conversion rates sit between 16% and 52%. It’s no accident.
Martech
SEPTEMBER 14, 2023
Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%
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Golden Spiral
NOVEMBER 4, 2021
months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . years) or the average C-Suite tenure (4.9
Content Standard
JUNE 23, 2016
They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. A good start, but speed and clear differentiation still needed improvement. “It’s kind of creepy,” he said. Today, consumers don’t like when brands try and implant ideas in their brains. Ask a content manager.
Zoominfo
APRIL 23, 2020
We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn. A marketing coordinator or a CMO?
DiscoverOrg
MAY 7, 2019
We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. A marketing coordinator or a CMO?
Metadata
DECEMBER 3, 2020
My name is Dave, the CMO of a company called Privy. 30% open rate. I think my particular appetite is in using the product in a different way, to differentiate. But at least in the beginning, before the playbooks, before the sophistication in product differentiation, I did compare it to Intercom. Guillaume Cabane: Yeah.
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