DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Get down to the root causes of misalignment and poor lead follow-up.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

SendX

MARCH 12, 2021

However, there are hundreds of platforms you can choose from and that can be overwhelming. Automation, Spam Testing. Event Management, Deliverability. Ecommerce Integration, Workflow. Automation, Subscriber Management. List Management, Automation, FB Ads. So, we know that emails are here to stay.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Litmus

SEPTEMBER 25, 2023

It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! She shared one of her biggest wins—a 100% conversion rate with her client Workamajig—and then told the story of just how exactly she accomplished this legendary win.

Marketing AI 100

Marketing AI VALS Top of Funnel Work Management 100

Valasys

APRIL 4, 2023

Maybe it’s time to try Outbound Lead Generation! Some folks might scoff at the idea of outbound lead generation being outdated or spammy. But trust me, it can effectively reach out to those untapped markets when done right. Okay, but first, let’s start with the basics : What exactly is Outbound Lead Generation?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Determining and Managing a Startup Marketing Budget 5.0.4 Very rarely can you do this through ads alone.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Determining and Managing a Startup Marketing Budget 5.0.4 Very rarely can you do this through ads alone.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65