The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Measurement.
LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Marketing Automation and Lead Management are complex, so you need to have someone in your organization who has experience with this.
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Heinz Marketing
DECEMBER 14, 2017
Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. Organization and task management. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Maybe focus is a part of it also.
Vidyard
AUGUST 12, 2014
SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. Which do you like best, and what videos are you currently working on in your organization?
ANNUITAS
AUGUST 19, 2010
A B2B marketing organization is excited because they just purchased a new marketing automation system. Now let’s look at how implementing Lead Management process as the foundation for your marketing automation solution can drastically change and improve the outcome. Marketing Automation Technology. lead scoring).
Online Marketing Institute
JULY 31, 2009
Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. But like most good science, it takes time and effort to perfect. Alive and Kicking!
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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