Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile
Terminus
JUNE 10, 2019
This is the entire revenue potential of your current set of products and services. Instead, an Ideal Customer Profile is a description of the company that’s the best fit for your product or service (and when you’re talking about the people on the buying committee at that company, it’s a buyer persona). Employee headcount — companywide.
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