KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. This requires us to put time into a comprehensive closed-loop reporting strategy but really allows us to optimize the marketing budgets.

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Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. What is marketing attribution? Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution.

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Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

KEO Marketing

OCTOBER 10, 2017

Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year.

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Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. External Budget Considerations. Internal Budget Consideration.

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Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Make SEM work harder. There are fewer still who do SEM well.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

Litmus

NOVEMBER 27, 2019

Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Among all the changes in marketing and the trends that come and go, there’s one channel that remains unique and powerful: email. Subscribers can be reached, at scale, for less.

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Advertising Channels Email Marketing Budget Programs Marketing Budget 96

Zoominfo

MAY 3, 2020

As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years. 78% plan to adapt or increase their use of cross-channel attribution. What do these results mean?

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Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130