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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. B2B e-mail newsletters gain highest conversion rate. Catch your B2B customer's attention with eye tracking. Doyle asks.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).