B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
MLT Creative
MARCH 2, 2012
The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. B2B e-mail newsletters gain highest conversion rate. Catch your B2B customer's attention with eye tracking. Doyle asks.
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