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25 Great B2B Content Marketing Articles

LeadSloth

Adam Needles, Why ‘Personas’ Are the Key to Achieving a ‘Mass One-to-one’ Strategy. Adele Revella, How Kristine Developed a Great Buyer Persona. Tony Zambito, 10 Rules for Buyer Persona Development. 5 Steps to Simplify B2B Marketing Content. Tags: content marketing lead management.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think.

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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). ivycohen : #B2BEDGE quote: "You are what you tweet".

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5 Common B2B Lead Generation Myths Debunked

PureB2B

Learn to identify and pursue only quality leads, and you’ll be able to bring more efficiency to your sales conversions in no time. Myth #2: My Buyer Persona is Set in Stone. Fact : Identifying characteristics about your buyers can be helpful in generating quality leads, but that doesn’t mean they should be permanent.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Brian Carroll, CEO of InTouch , is part of MECLABS Group (MarketingExperiments, MarketingSherpa, InTouch) and author of Lead Generation for the Complex Sale and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales. Brian Carroll's Tip. ” Mac McIntosh's Tip.