Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. database marketing, or, more poetically, narrowcasting. Social media is the latest stage in this evolution.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Convince & Convert

MARCH 6, 2012

I can give you an outline of what I think it’s going to be, but I’m going to let the research tell the story. ” I did about 70 different interviews and I also did academic research to figure out how did we get here? Maybe Narrowcasting Trumps Broadcasting. What the science behind these formulas?

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement). Click To Tweet.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145