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Industry Spotlight: Email Marketing at Nonprofits

Litmus

OCTOBER 18, 2018

Email deliverability. Let’s get started… List Size. For instance, 81% of nonprofits have an active email list size of less than 500,000, compared with 56% for all industries, according to 3,000 responses to Litmus’ 2018 State of Email Survey , which included 241 marketers at nonprofits. Send frequency. Campaign planning.

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