41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . It's brand awareness, so it isn't irrelevant, but it's too close to a vanity metric to place too much importance on. . Website lead to MQL, 2.
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