The 8 best URL shorteners for engagement and tracking in 2022
Sprout Social
APRIL 27, 2022
However, there are several other reasons why brands would want to use URL shorteners. You may find yourself dealing with a long URL if you’re linking to a page buried deep within your website or using UTM parameters to track your visitors. So people might be reluctant to click the link: [link]. Manage links.
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