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How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Target Your Messages.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 73% of reporters say press releases should contain? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. What do only 48% of searches result in? No, not that.)

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How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Target Your Messages.

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Content Marketing for Small Businesses: Top 10 Ideas & Tips

Outgrow

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. Every bit of content you publish should lead to the main goal.

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Content Marketing for Small Businesses: Top 10 Ideas & Tips

Outgrow

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. Every bit of content you publish should lead to the main goal.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. That level of pre-qualifying is best left for the lead scoring stage. They have a direct impact on your bottom line.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers.