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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. I know these companies well. Everyone Wins But it also means something else. Great images and great ideas.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

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9 Must-Read B2B Social Media Thought Leader Interviews

Adobe Experience Cloud Blog

Mark Wilson , VP of corporate marketing for database technology company Sybase, shares with B2B Magazine the top B2B marketing trends that will emerge in 2010, including how social media efforts must become more systematic. discusses the impact of Web 2.0 and social media have impacted her company, Phone Works.

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Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Align the yin to Web 2.0’s Sustainability.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year. Meghan Biro. MeghanMBiro. How to Use ANGELS to Energize Your Market. Alex Hisaka.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year. Meghan Biro. MeghanMBiro. How to Use ANGELS to Energize Your Market. Alex Hisaka.

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Marketing Automation Catching On Fire

The Effective Marketer

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. What do you think ? Greg, thanks!