SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. Set clear objectives : Do you want to raise awareness, educate HCPs about clinical data, gain early adopters, or drive prescriptions?

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? What do you think? Everyone, ultimately, is as ‘bad’ as each other when it comes to SM.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. A few of Mr. Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. All of us have influences. Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. Social Media is Fast False. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Social CRM The new telephone. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130