Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. CMOs must walk in customers’ shoes.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Webbiquity

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we find the most influential bloggers and get them to write about our client? Hiring a “guru&# only works if that guru is steeped in training and change management.

PR 162

PR Social Media Paid Content Media 162

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. But there is no such thing. He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Freelance Content Creator / Blogger / Copywriter. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62