How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
No need to read through a stack of posts from a dozen bloggers. Rather, it’s a list of accounts that are most likely to do business with you. For example, if multiple contacts in an account have been proactively searching for a new solution over the past one to two months, that information indicates buyer criteria and buyer intent.
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