Velocity Partners

DECEMBER 13, 2023

Most ABM campaigns are too narrow. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Every decision you make (about focus, budget, campaigns, metrics etc.)

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Markempa

JANUARY 9, 2019

Now marketing is getting on board by with account-based marketing. Here’s why: In the B2B, you’re never selling to an individual. For this reason, many B2B marketers using a leads-based approach hit a wall with their account based marketing efforts. ABM isn’t just about marketing.

Account Based Marketing 90

Account Based Marketing ABM Paid Search Agency Demand Generation 90

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? B2B Marketing Insights From Kris Rudeegraap You’ll also find a complete transcription of Kris’ fascinating podcast episode below.

B2B Marketing 125

B2B Marketing B2B Ideal Customer Profiles Work Management 125

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62