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Demise of the Cookie Panel Discussion

Porch Group Media

Welcome to another session in our series of Next Best Action video discussions, talking about the important themes in the world of marketing. But now, with Google shutting the cookie down in about 18 months’ time, marketers must deal with a very different world. So, Dan, what do you see marketers doing and how are they reacting?

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10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.