7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. The paid result takes you to a product page, while the organic result is a blog post — both super specific to the search term. Unaware: Not aware I have a problem ?
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