Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Ambal's Amusings

NOVEMBER 5, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Jonathan Kantor. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). A generalist might write blog posts for you about the top 10 things to have in your gym bag (including post-workout snacks — like your granola bars!) But, be warned.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

SEPTEMBER 3, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Phil Dunn's QualityWriter Blog. Bob Bly's CopyWriting Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. Older audiences tend to devote more time to reading and prefer text documents. " Jonathan Kantor. Jonathan Kantor's Tip.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

Your SEO should be able to provide you clear, transparent documentation as to what they’re working on. Ask for links, examples and documentation… if they’re running a good operation they should be able to provide regular updates. #5. Do they produce GREAT blog content? The reason this is important is that documents have legs.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76