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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The Leader in Buyer Intent. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers. But, most importantly, we can deliver streaming intent to our customers. Not good enough.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

ML Insights gives a granularity of specific account details, providing users a clearer picture of exactly who to target. Let’s understand which target audiences are best suited for campaigns focused on cybersecurity solutions: By Vertical The top three industries targeted by cybersecurity vendors were Manufacturing , Finance , and Technology.

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The Secret for Building a Better Target Account List Is Having a Strong ICP

Madison Logic

Which company verticals have you seen the most difficulties in selling to? Many vendors require at least a year-long contract; if the company just purchased a competitor’s product, it is unlikely to learn more about your product. Additionally, having more than one ICP for one or more of your solutions is also possible.

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9 Proven Tips to Close More B2B Sales

SalesIntel

Today’s buyers prefer to conduct research and select what to buy on their own, without any influence from a vendor: Only 29% of buyers want to talk to a salesperson to learn more about a product. 57% of buyer decisions are made before buyers even pick up a phone to speak to a supplier. Request Demo.

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Cloud Technology Investment Trends: What Buyers Truly Need From the Cloud

NetLine

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. How Your Business Can Better Understand the Intent of Your Audience.

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2021 Cloud Technology Investment Trends: What Buyers Truly Need From the Cloud

NetLine

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. How Your Business Can Better Understand the Intent of Your Audience.

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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Cons: Some limitations that aren’t there with other vendors such as. You can’t really run your ads on a whitelist of sites or only on sites within a certain vertical. Reporting is tedious.