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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. options.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale.

Trends 101
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What Is a Conversion Path? Definitions, Do’s and Don’ts, and More

ClearVoice

This may be through a multi-channel stream of communications, targeted ads, tailored social postings, SMS, QR codes, or even more tangible products like direct mail or physical coupons distributed in stores. There are dozens of paths that someone can take to be converted as a customer. An ad may sway some people.

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3 Core Functionalities for Multi-Channel Marketing

Adobe Experience Cloud Blog

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g. through SMS text, email, and even direct mail).

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Shazad’s journey into email marketing (1:10).

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Top 10 Best Email Marketing Services

Single Grain

Few marketing channels are as direct as email — and few are as effective. 12 e-blasts for a list with 1,000 subscribers). Enterprise: Starts at $3,200/month and offers partitioning, email send frequency caps, adaptive testing, multi-touch revenue attribution, and other advanced features. Get A Free Consultation.