markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. This post grew out of one of those talks.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). But you feel like there''s still more you could be doing with the platform. Include Numbers.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Sharpspring

SEPTEMBER 29, 2021

If people opted into your list, don’t they know it’s a legitimate campaign? Many marketers who only send occasional emails rely on “blasts” — a single update sent to everyone on their list. It provides a basis for segmenting your list and targeting your campaigns — which can boost your clickthrough rate by 14%! What happened?

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Webbiquity

JUNE 18, 2019

Unfortunately, there are enough marketers still relying on email blasts to these lists to give us respectable email marketers a bad rap. Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. 3) Every time your email’s clickthrough rate is higher than your benchmark.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Unfortunately, there are enough marketers still relying on email blasts to these lists, so they give us respectable email marketers a bad rap. Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in. 3) Every time your email''s clickthrough rate is higher than your benchmark.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

FEBRUARY 11, 2013

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. Valentine's Day is just around the corner, and love is in the air. If you're creating marketing people love , that is. Research smesearch.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28