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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! It’s a vital alternative to traditional marketing because prospective customers can dodge marketing messages.

Eloqua 48
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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust. Promoting or selling to an owned audience that trusts you is infinitely more effective than shotguns (spray and pray) and spam cannons. When you capture those contacts, your owned audience grows.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. Buying committees are growing in number and the “aha” moment for marketers should be that influencers may not be able to say yes, but they can definitely derail the sale by saying no.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Perhaps the belief that marketing automation just encourages bad behavior more than it creates lovable marketing , or that it''s simply a more efficient spamming engine, is a telling sign.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Increase opens: The word “Video” can increase opens 19%. Increase clicks: Video thumbnails can increase clicks 50%.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? You can use it on pretty much any kind of email you want. The easy answer is, video can go anywhere and everywhere.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Although marketing automation sounds simple to comprehend, until you dig in and start utilizing it, it can be hard to understand the full extent of the power of it. You’ll be amazed what marketing automation can do, including sending personalized emails and connecting to prospects on LinkedIn. Demand Gen Report ).