The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
Hubspot
JULY 20, 2016
So, you have millions of people walking around (or driving - please don't do that) going wherever the GPS-enabled mobile app tells them to go. Stay mindful of existing benchmarks and make new ones. You can also find Amazon’s self-publishing guidelines here. Document a specific marketing strategy for that channel. 1) Snapchat.
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