How Marketers Should Think About Customer Marketing in the Engagement Economy
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
At its core, the act of cross-selling is rooted in behavior marketing: you need to listen to what your customer does with a product or service, learn what else they need to do their job more effectively, and engage with them by offering them complementary products or services that will provide further value. Retention Marketing Is Outdated.
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