How Marketers Should Think About Customer Marketing in the Engagement Economy
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Marketing leaders must strategically market—allocating people and program dollars—across each stage of the lifecycle in order to thrive today and in the future. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated. So what can you do?
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