Barriers Differentiation Marketing Merchandising 
Velocity Partners
NOVEMBER 22, 2023
We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. So they lead with it in their marketing.
Martech Advisor
SEPTEMBER 25, 2019
Personalization provides a powerful opportunity for differentiation in low-barrier-to-entry markets that are increasingly competitive. Many merchandising teams still undergo this entire process by hand. Machine learning can take on every product and automatically merchandise your content.
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Martech Advisor
MARCH 27, 2020
Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Online, members receive free shipping, 30 days to try any merchandise, and birthday rewards.
ATAK Interactive
JULY 27, 2017
Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.
ATAK Interactive
JULY 27, 2017
Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.
ATAK Interactive
JULY 27, 2017
Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2019 so far: 1.
ATAK Interactive
JULY 27, 2017
Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.
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