Barriers Customer Surveys Lead Nurturing Marketing Leads 
The Point
AUGUST 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link.
ClickDimensions
MARCH 7, 2023
These two teams are usually Marketing and Sales. Though they both work within reach of each other with the same end goal, sometimes barriers are formed, fragmenting communication and as a consequence, the customer journey. But how can these two teams complement each other? Events, webinars, bulk emails/SMS, etc.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
OCTOBER 1, 2019
According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Therefore, fixing the conversion problem requires first fixing the lead generation problem.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.
PureB2B
FEBRUARY 15, 2017
Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.
Anything Goes Marketing
NOVEMBER 16, 2008
In this way, you can reuse your marketing materials as much as possible. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. A bonus R is "Remove".
Hubspot
NOVEMBER 16, 2012
Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Lead Nurturing Specialist.
Expert insights. Personalized for you.
100 
Let's personalize your content