Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Biznology

FEBRUARY 4, 2013

The quality score criteria are similar to what it takes for a page to rank organically. Another thing that can help you climb the rankings in paid ads is the quality of the “creative”–the text and images around the link that entice clicks. Media Relations Managers.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Outbrain

JUNE 4, 2020

Focus on converting with creatives first; then, comes traffic. You know, you have a cost reduction, so the barrier-to-entry financially is, you know, 40% cheaper. What works the best is finding the right image, making the right landing page, finding the right headlines — this is the stuff that has a much higher lever effect.

Video Marketing 49

Video Marketing Planning Tips Burn Rate 49

Content Standard

APRIL 19, 2024

This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them. Brands who thrive on TikTok prioritize constant creativity, authenticity, and innovative collaborations with creators on the platform. This requires ongoing investment in content design and photography.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Convert

NOVEMBER 8, 2022

Your flyer has a stunning, stop-to-admire design — it looks like something Beeple made. But with a charming voice and brilliant design, you’re able to get 1,000 people to take your flyers. Ad copy and creatives matter. Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. Despite this overall decrease, the click-through rate (CTR) increased by 61% in that month, the return on ad spend (ROAS) jumped from 0.25

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Hubspot

SEPTEMBER 17, 2018

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Video can be a creative way to continue a conversation or respond to someone via email or text. Behind a landing page form? What has 2018 seen?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101