Salesforce Marketing Cloud

JANUARY 26, 2024

Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. If handled poorly, the lead can slip right through your fingers and you lose the deal. What is a sales qualified lead (SQL)?

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Salesforce Marketing Cloud

FEBRUARY 6, 2024

Some inside sales reps use purchased contact lists from third-party companies or lists generated by their own marketing teams based on people who have taken action on the website or engaged via email or social media. Direct salespeople may find leads on their own by prospecting.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Albacross

AUGUST 7, 2018

Want to learn how to nurture leads? In this article, we explain exactly what lead nurturing is, and why it’s necessary. On top of that, we also do a deep dive on 3 different lead nurturing tactics that you can apply to your own company. What Is Lead Nurturing? Why Is Lead Nurturing Necessary? Let’s jump right in.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88