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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). eMarketer ). Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Appearing in mobile search ad results can increase brand awareness by 46%. Lyfe Marketing ).

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Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

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Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

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21 Native Advertising Statistics for 2021

Outbrain

In honor of native advertising’s 10th birthday, we’ve rounded up 21 native advertising statistics that demonstrate the power of the fastest-growing digital marketing tactic in 2021. eMarketer ). Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. eMarketer ). eMarketer ).

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The Complete Guide to Online Video Advertising

Outbrain

But how can you make it king of your marketing strategy? Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. Mobile Users Tune in Longer.