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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Launched paid advertising campaigns on LinkedIn and programmatic advertising channels. Maintained monthly organic social media presence on LinkedIn and Facebook. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. They experienced a +282% YoY revenue.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! The First Banner Ad.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What social media tool helps small business double their reach on Twitter? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 80% of Twitter use is on mobile devices.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. It covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities.**.