10 Best Practices for Using Links in Emails
Adobe Experience Cloud Blog
DECEMBER 4, 2009
This may be an offer in the banner of an email or an invite to a webinar in a side navigation panel. At Marketo, we are typically more successful if we do only one bonus content link in a paper, though you need to test to see what is appropriate for your company. . This may look like phishing. Example: [link].
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