Banners, Click Fraud and PR - B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

Online banner ads and print advertising receive the lowest grades for ROI. The return on PR spending is viewed as the most difficult to measure. Click fraud remains a significant problem, but is very difficult to measure (duh! Thinking of bringing SEM and SEO in-house? Like you needed a research study to learn that.).

Cost Per Click

Cost Per Click Advertising Benchmark Search Marketing CPC

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

SEM

SEM Paid Content Paid Search Agency Adsense

B2B Marketing Zone

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

Best of 2007: Articles and Blog Posts on SEM

Webinars

Stay Connected