Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
Hubspot
DECEMBER 12, 2014
In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads. That includes banner ads, video ads, search-based ads, and mobile search ads. How Impression Fraud Works. How Click Fraud Works.
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