This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Ad brokers Remove Click Fraud Remove Cost Per Thousand Related Topics
CPM CPC Emarketing Cost Per Click Paid Content Marketing Attribution CPA Multi-Touch Attribution Cost per Acquisition Trigger Marketing More Related Topics >
article thumbnail

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost? This is called CPM — cost per mille (mille is French for thousand).

Advertising Agencies 120
Advertising Agencies Paid Content Cost Per Thousand Advertisements 120
article thumbnail

Why we care about performance marketing

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

Marketing Attribution 102
Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024