The Power of Persuasion: 3 Psychology Principles for B2B Marketers


In this post, we’ll explore some psychological triggers that gain the instant trust of your prospects, and how you can use them to your advantage. On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The findings show the false statements that were repeated were rated as more valid with every subsequent exposure to the statement.