The Power of Persuasion: 3 Psychology Principles for B2B Marketers

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However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. So, as marketers, what are we to do? The top marketers in both B2B and B2C are psychologists. On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). So, how does this apply to B2B sales and marketing?