The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The findings show the false statements that were repeated were rated as more valid with every subsequent exposure to the statement. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed.
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