Porch Group Media

OCTOBER 24, 2019

eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Native ad spending is projected to increase to $41.1 This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Outbrain

MARCH 31, 2021

In honor of native advertising’s 10th birthday, we’ve rounded up 21 native advertising statistics that demonstrate the power of the fastest-growing digital marketing tactic in 2021. Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. eMarketer ). eMarketer ). eMarketer ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60