Biznology

JULY 5, 2012

Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

WebMarketCentral

NOVEMBER 19, 2008

As for the next two tactics on the list, paid search and telemarketing, the only surprise is that there isn't a more pronounced shift toward these activities. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons. Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84