Biznology

JULY 5, 2012

Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Hubspot

SEPTEMBER 24, 2018

Today, the book is widely considered the foundation of direct marketing. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,” wrote renowned ad man, David Ogilvy. “It They’re proven after decades of testing countless ads.

Copywriting 75

Copywriting Trigger Marketing Comparison Banner Ads 75

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

WebMarketCentral

NOVEMBER 19, 2008

So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

ERDM

DECEMBER 13, 2018

Article by Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. How will this improve the effectiveness of marketing?

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

ERDM

DECEMBER 13, 2018

Article Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. How will this improve the effectiveness of marketing?

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

Bannerflow

MARCH 12, 2020

Seen by many as an extension of GDPR, the ePrivacy Regulation will apply to any business providing any form of online communication service, using online tracking technologies, or engaging in electronic direct marketing. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising Agencies 89

Advertising Agencies Display Privacy Advertisements 89

B2B Digital Marketer

SEPTEMBER 15, 2020

If you’re looking to do business development, if you’re looking for direct marketing, that fluffy stuff is not going to work. A lot of people skip this part and are not properly building out lead magnets, email automations, landing pages, banner ads. If you’re looking to make money.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Convince & Convert

SEPTEMBER 8, 2010

Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Bannerflow

MARCH 12, 2020

Seen by many as an extension of GDPR, the ePrivacy Regulation will apply to any business providing any form of online communication service, using online tracking technologies, or engaging in electronic direct marketing. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising Agencies 52

Advertising Agencies Display Privacy Advertisements 52

Bannerflow

MARCH 12, 2020

Seen by many as an extension of GDPR, the ePrivacy Regulation will apply to any business providing any form of online communication service, using online tracking technologies, or engaging in electronic direct marketing. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising Agencies 53

Advertising Agencies Display Privacy Advertisements 53

Content Standard

DECEMBER 18, 2017

With the rise of digital mediums for promotion, it can be easy for us to think of how we market today in comparison to “traditional” marketing practices of yesteryear.

Top of Funnel 44

Top of Funnel Buy Brand Identity Branding 44

The ROI Guy

APRIL 21, 2010

An on-line interactive ROI/TCO Calculator was developed and utilized as value added corporate website content, as the destination for worldwide print and banner ad campaigns, and in other on-line direct marketing programs.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

FEBRUARY 23, 2012

I think it comes down to whether you look at social as more of a direct marketing platform or more of a brand platform. More direct based email equivalent type activity, and then other things that are more brand-centric. Are we making this too exclusive if we geo-target that specifically?

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Aberdeen

MARCH 28, 2017

Kotler and Gary Armstrong): “A company’s total promotion mix – also called its marketing communications mix –consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships.”

Content Marketing 40

Content Marketing Planning Work Management Content 40