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Four Reasons to Keep Branding During a Recession

WebMarketCentral

So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

So if we’re going to market ourselves a certain way successfully, then we’re going to implement the same level of success to our clients because we have our own funnel and our own lead gen strategies and our own network. And then we go and implement that with our customers because.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.