Remove Banner Ads Remove Direct Marketing Remove Lead Gen Remove Telemarketing
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Four Reasons to Keep Branding During a Recession

WebMarketCentral

As for the next two tactics on the list, paid search and telemarketing, the only surprise is that there isn't a more pronounced shift toward these activities. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons. What else do you want?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Digital marketing is widely used in B2B marketing.