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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Who wants their favorite show interrupted by a more-than-likely-irrelevant ad, anyway? 2) Online Television.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Increase opens: The word “Video” can increase opens 19%. Increase clicks: Video thumbnails can increase clicks 50%.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? You can use it on pretty much any kind of email you want. The easy answer is, video can go anywhere and everywhere.

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A Shortish History of Online Video

Vidyard

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. But – social media can be effective for selling things to marketers. billion) than they did for broadcast television in 2013. Retailers are the biggest spenders on display ads, accounting for 21% of total spending.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)