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Invest in Customer Service Agents for Business Growth (and Beat The Great Resignation)

Salesforce Marketing Cloud

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

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How to Come Up with a Customer Success Strategy That Works for You

Televerde

Customer success is not a new concept. Focusing on customer satisfaction after the purchase decision has long been a best practice in the B2B world. In recent years, however, as CRM and other digital tools have advanced and the SaaS industry has boomed, the idea of the customer success strategy has become more formalized.

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Email Debrief: Marketing and Design Trends

Litmus

It’s helpful to have a broad knowledge base, but role specialization represents a great step forward in how the skillset of an email marketing professional is being more properly valued in the larger marketing industry. What about being a well-rounded email marketer?

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Top 5 social media customer service tools for your brand

Sprout Social

We all dread dealing with customer service. Traditionally, customers call a toll-free support number or send an email to the help desk. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. Enter: customer service social media tools.

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Comparison of the Top 6 E-commerce Platforms

Single Grain

E-commerce platforms are great for building an online shop from scratch, selling your services or products, and managing marketing tasks like sending newsletters to your customers. Creating custom fields is easier than ever. Sales/Website Features: Shopify lets you create customer profiles for identifying your best buyers.

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30 Women Shaping B2B Tech Marketing

SnapApp

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. After all, it's one thing to sell a product.

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30 Women Shaping B2B Tech Marketing

SnapApp

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around.