The Point

APRIL 16, 2019

If you’re optimizing your campaign based simply on Cost Per Conversion (Cost Per Acquisition), or worse yet, Cost Per Click, you’ll never really know whether or not the campaign is truly profitable. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Altitude Marketing

OCTOBER 23, 2018

Digital Marketer – will manage PPC and other digital ads. We know this because in our 2018 State of B2B Marketing benchmarking study, 62% of marketing professionals said a lack of bandwidth is a leading challenge. That’s called cost per lead, or sometimes cost per acquisition.). The reality?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Directive Agency

AUGUST 4, 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. SEO and PPC: Pros and Cons. SEO and PPC are very different avenues, but both have pros and cons. That’s not the end of the decision-making process when weighing PPC vs. SEO. And how do I make that call?”.

PPC 75

PPC Budget Programs Cost Per Click ROI 75

Unbounce

JANUARY 27, 2022

He lands more leads and patients for his clients and reduces their cost per conversion and cost per acquisition : “That’s the name of the game. While Christian describes Smart Traffic as “a linchpin in [his] PPC efforts,” he admits he wasn’t an early adopter.

Landing Pages 139

Landing Pages Lead Scoring Lead Ranking Marketing Analytics Tools 139